We all remember those websites for things like "pen island" where the name is open to another alternative.

Well I've just seen an advert on TV for a hair product to help women make their hair look bigger. The name of the product is clearly intended to be "bump its" but the typography is "bumpits" and I can't help thinking that it's open to another interpretation.

I don't get the "bump its" terminology to add volume to hair. Is this a British English connotation, or am I missing something?

I was considering more what happens if you place the space after the m instead of the p.

I've noticed more and more "trendy" types using a Greek lambda in place of a Roman "A." For example, there's now a Korean car called a "Kil." Truth in advertising, perhaps?

quote:

I was considering more what happens if you place the space after the m instead of the p.

Yes, I got that. But I wondered what the original "bump its" means.