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Kraft Beer?

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April 10, 2011, 19:56
Kalleh
Kraft Beer?
A funny thing happened to me in Salt Lake City. I was ordering room service and the menu said they had "domestic, craft and imported" beers, so I asked the guy on the phone what kind of craft beers they had. One might have thought I'd said, "a;lkhseuj'e;ai;k?" He asked me 3 or 4 times to repeat my question, and then said, "I don't drink beer so I'll connect you to our food and drink guru (or whatever). Then I asked her what kind of craft beer they had; it was on their menu, after all, and she was the supervisor in that department. There was a long silence, and she said, "What do you mean? How do you spell it? Kraft?" Now, in the U.S. a well-known cheese company is Kraft. She must have thought I wanted some cheesy beer! I responded by saying that I meant micro-brews. Then she got it. She said, "I've never heard them called 'craft' beers before." I said, "But it says 'craft beer' on your menu!" She said that she'd have to review her menu.

There's never a dull moment. Big Grin

[edited to replace duplicative "domestic" with "imported.]

This message has been edited. Last edited by: Kalleh,
April 11, 2011, 00:40
Guy Barry
quote:
I was ordering room service and the menu said they had "domestic, craft and domestic" beers, so I asked the guy on the phone what kind of craft beers they had.


If the menu said "domestic" twice I'm not surprised they were confused!

We don't use the term "craft beer" over here. As far as I can see it's roughly equivalent to our "real ale". Is there a difference?
April 11, 2011, 01:12
BobHale
Now you know how I've felt on more than one occasion in the United States when I've said something that has resulted in blank stares and utter incomprehension.


"No man but a blockhead ever wrote except for money." Samuel Johnson.
April 13, 2011, 19:35
Kalleh
No, Guy, the duplicative "domestic" was my fault; I had meant "imported" with the second one, and I have changed it.

Guy, I think real ale is all cask beer, correct? If so, some craft beers are cask conditioned, but others are tap beers. So I think there is a difference.
April 13, 2011, 23:46
Guy Barry
quote:
Originally posted by Kalleh:
Guy, I think real ale is all cask beer, correct?


You're correct. From the site of the Campaign for Real Ale, which invented the term:

"Real ale is a natural product brewed using traditional ingredients and left to mature in the cask (container) from which it is served in the pub through a process called secondary fermentation."

quote:
If so, some craft beers are cask conditioned, but others are tap beers. So I think there is a difference.


What's the definition of "craft beer", then? I did a quick search and it seems to refer to any beer produced by a small independent brewery. Is that right?
April 14, 2011, 04:43
goofy
quote:
Originally posted by Guy Barry:
What's the definition of "craft beer", then? I did a quick search and it seems to refer to any beer produced by a small independent brewery. Is that right?


Yes.
April 14, 2011, 11:34
<Proofreader>
You were in SALT LAKE CITY asking for a comprehensive definition of an alcoholic beverage?
That's like asking the Pope to write a sex amnaual.
April 14, 2011, 11:41
BobHale
quote:
Originally posted by Proofreader:
You were in SALT LAKE CITY asking for a comprehensive definition of an alcoholic beverage?
That's like asking the Pope to write a sex amnaual.


Or Proofreader to write an... er... proofreading manual. Big Grin


"No man but a blockhead ever wrote except for money." Samuel Johnson.
April 14, 2011, 16:00
<Proofreader>
Good catch, Bob (though relatively easy). Unfortunately the computer I'm using for some reason won't show the "edit" icon, so I couldn't fix it.
April 14, 2011, 18:13
Geoff
quote:
Originally posted by BobHale:
Now you know how I've felt on more than one occasion in the United States when I've said something that has resulted in blank stares and utter incomprehension.

Bob, I was born in the USA and have lived here for sixty-six years, but I get the same blank stares most any time I speak. Confused

PS: Beer thread alert! Everybody put on their flameproof underwear!


It is no measure of health to be well adjusted to a profoundly sick society. -J. Krishnamurti
April 14, 2011, 20:51
Kalleh
quote:
You were in SALT LAKE CITY asking for a comprehensive definition of an alcoholic beverage?
I know. Weird, huh? The thing is, they have some great beers and a wonderful brewery, Squatters. And look at all of these: Link