At my college many of our students take their exams using a word processor. To protect themselves from the computer freezing or power cuts, which might make them lose their work, they are encouraged by me to save their work many times during the course of their exams. One of the ways I do this is by writing the following words on the whiteboard in front of them:
Save lots.

It has recently been changed by somebody objecting to poor grammar to:
Save often.

I don't think I'm wrong; what does everybody else think.

Good to see you here again!

"Lots," in this context, seems colloquial to me, but not incorrect.

i would be a bit more specific
Save your work
I think Save lots sounds like an environmental activist plea.

Graham, it is so nice to see you back!

For those of us in the U.S., "often" sounds less awkward, I think. However, "lots" may be used to mean "often" in the U.K.? It is defined as an adverb to mean "often," so I think you are right.

I've been thinking about this question. I think of "lots" to mean quantity - a lot. So - if I were to see a sign saying "Save lots," I would say to myself, "Save lots of what?"

quote:

if I were to see a sign saying "Save lots," I would say to myself, "Save lots of what?"

It's self-evidently money in that case.

A local big box store's slogan is, "Save big money at Menard's." If one saves big money, it's counterfeit. Also, how does one "save' by spending? The advertisers have the public nearly totally fooled.

Oh, believe me, I get that slogan, Geoff. That may be "female talk." I keep reminding myself of how much money I saved when I bought a lot at Nordstrom's half yearly sale.