> Being wine connoisseurs you should find this information
> of value.
>
> Wal-Mart announced that, sometime in 2007, it will begin
> offering
> customers a new discount item ---- Wal-Mart's own brand
> of wine.
>
> The world's largest retail chain is teaming up with
> Ernest & Julio
> Gallo
> Winery of California to produce the spirits at an
> affordable price, in
> the $2.00 - $5.00 range.
>
> Wine connoisseurs may not be inclined to put a bottle of
> Wal-Mart
> brand
> into their shopping carts, but "there is a market for
> inexpensive
> wine,"
>
> said Kathy Micken professor of marketing at University of
> Arkansas,
> Bentonville.
>
> "But the right name is important."
>
> Customer surveys were conducted to determine the most
> attractive name
> for the Wal-Mart wine brand. The top surveyed names in
> order of
> popularity
>
> were:
>
> 10. Chateau Traileur Parc
>
> 9. White Trashfindel
>
> 8. Big Red Gulp
>
> 7. World Championship Riesling
>
> 6. NASCARbernet
>
> 5. Chef Boyardeaux
>
> 4. Peanut Noir
>
> 3. I Can't Believe it's not Vinegar
>
> 2. Grape Expectations
>
> 1. Nasti Spumante
>
> The beauty of Wal-Mart wine is that it can be served with
> either white
> meat (Possum) or red meat (Squirrel).
>
> P.S. Don't bother writing back that this is a hoax. I
> know possum is
> not a white meat.

And I thought the British were snobbish ...

Oh, goody gumdrops, Asa. I have been saving my jottings on this-- every time I re-read it, I decided it sounded too... well... snobby! My siblings & I had GREAT FUN with this via email. You see, we are a mixed redneck/academic family, from a small upstate NY town (grew up on Turkey Hill Rd)-- & my youngest brother is an estate manager in the Napa region.

Here were some of our additions to the Walmart line...

I Talian

Four-Wheel-Drive Vin

L'Ardi #2

Motelle Cabin-A