Marketing is merely a civilized form of warfare in which most battles are won with [COLOR:GREEN]words ideas, and disciplined thinking.[/COLOR]

Albert W. Emery

quote:

a civilized form of warfare

Is that oxymoronic?

quote:

Is that oxymoronic? Wink

I'd suggest not; most wars have been between civilisations.

I assume this Albert W. Emery is or was a marketing consultant or similar. A Google search disclosed a UK marketing consultant's Web page that quoted the same saying, but without any indication as to who he might be. Wikipedia doesn't seem to include him.

I imagine the marketing folks would agree with such a sentiment, but not the general public.

I suppose one might well reason that the whole point of civilization is so that you know what side you are on when the inevitable wars occur