Ah, the power of advertising!

De Beers Group has found a new market for its diamonds: the female right hand. Its London-based marketing arm is hawking a new genre of jewelry that it has dubbed the "right hand ring."

Advertising lines include:
– Your left hand rocks the cradle. Your right hand rules the world.
– Your left hand rocks says "we." Your right hand says "we."

Here's the full text of one ad:

quote:

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Your left hand declares your commitment. Your right hand is a declaration of independence. Your left hand lives for love. Your right hand lives for the moment. Your left hand wants to be held. Your right hand wants to be held high.

Women of the World, raise your right hand.

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I found the following survey of 1,000 men & women. It just goes to show how important your sampling method is:

http://www.wired.com/news/business/0,1367,56245,00.html

[By the way, for 2 consecutive days neither my URL instant codes nor my instant graemlins work.]

Ah, yes, but I thought it was the diamonds that were supposed to be amicable.