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Pity we have no New Zealanders on the board

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July 18, 2022, 08:21
BobHale
Pity we have no New Zealanders on the board
I watched a New Zealand episode of The Apprentice and I have a word usage question that I don't think anyone here will be able to answer.

The teams were creating a luxury organic shampoo and conditioner. One team went for a brand name of "Everyday" which didn't seem to carry the same implication that it would in the UK. An "everyday" product in the UK would be a cheap product, possibly of a generally lower quality.

Thoughts anyone?


"No man but a blockhead ever wrote except for money." Samuel Johnson.
July 20, 2022, 07:44
Geoff
They should have made it sound more upscale by caling it Quotidian.
July 20, 2022, 17:33
BobHale
Would “everyday” carry the implication of ordinary, commonplace or inferior in the US?
July 23, 2022, 14:02
haberdasher
It can certainly be used to mean that. The inferior part of it is in the eye of the beholder, I think.
July 30, 2022, 20:18
Kalleh
Definitely, to me an "everyday" shampoo and hair conditioner would be cheap, and certainly not luxurious.