I watched a New Zealand episode of The Apprentice and I have a word usage question that I don't think anyone here will be able to answer.
The teams were creating a luxury organic shampoo and conditioner. One team went for a brand name of "Everyday" which didn't seem to carry the same implication that it would in the UK. An "everyday" product in the UK would be a cheap product, possibly of a generally lower quality.
"No man but a blockhead ever wrote except for money." Samuel Johnson.