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Picture of BobHale
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I watched a New Zealand episode of The Apprentice and I have a word usage question that I don't think anyone here will be able to answer.

The teams were creating a luxury organic shampoo and conditioner. One team went for a brand name of "Everyday" which didn't seem to carry the same implication that it would in the UK. An "everyday" product in the UK would be a cheap product, possibly of a generally lower quality.

Thoughts anyone?


"No man but a blockhead ever wrote except for money." Samuel Johnson.
 
Posts: 9421 | Location: EnglandReply With QuoteReport This Post
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They should have made it sound more upscale by caling it Quotidian.
 
Posts: 6168 | Location: Muncie, IndianaReply With QuoteReport This Post
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Picture of BobHale
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Would “everyday” carry the implication of ordinary, commonplace or inferior in the US?
 
Posts: 9421 | Location: EnglandReply With QuoteReport This Post
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It can certainly be used to mean that. The inferior part of it is in the eye of the beholder, I think.
 
Posts: 6266 | Location: Worcester, MA, USReply With QuoteReport This Post
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Picture of Kalleh
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Definitely, to me an "everyday" shampoo and hair conditioner would be cheap, and certainly not luxurious.
 
Posts: 24735 | Location: Chicago, USAReply With QuoteReport This Post
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