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For those who don't live in the UK there is a product here which you may or may not have heard of. It's a margarine called "I can't believe it's not butter". I believe it was originally from the United States but I have no idea if it's available elsewhere in the world under that name. I don't use it myself but I am quite taken with the linguistic aspects of the latest advertising campaign promoting the new improved version. It uses the slogan "I can't believe 'I can't believe it's not butter' is better" which it subsequently expands into "I can't believe 'I can't believe 'I can't believe it's not butter' is better' is better than 'I can't believe it's not butter'". Ain't English wonderful? And for those who would like more on the subject. "No man but a blockhead ever wrote except for money." Samuel Johnson. | ||
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Yes, we have heard of this product under that name. In fact, Fabian (IIRC) used to promote it on TV. But, yes, to answer your question, recursion in language is divine ... —Ceci n'est pas un seing. | |||
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Yes, so have I. Unfortunately, I am having Adobe Flash Player/Firefox issues, so I can't watch the video. (I have gone around and around the stupid directions for loading Adobe Flash Player for Firefox, and they are just fools with describing what to do. I don't have the screen that they think I have. I may never watch another YouTube video again!) Loved your use of apostrophes!  | |||
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Transcript. In the Vicar of Dibley Alice describes her experience of "I can't believe it's not butter." This message has been edited. Last edited by: BobHale, "No man but a blockhead ever wrote except for money." Samuel Johnson. | |||
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I can't believe is isn't on Wikipedia and it is. With Ofcom's rules about mentioning products by name I'm rather surprised that it gets free mentions on air in this way. Build a man a fire and he's warm for a day. Set a man on fire and he's warm for the rest of his life. | |||
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