Elsewhere I mentioned my recent problems with Amazon's "Search Inside the Book" feature. I came across this while browsing Amazon's help pages:

Enhancing Your Shopping Experience: Your Media Library / Your Store / Tags / Your Plog / Recommendations / E-mail Subscriptions / more...

What's a 'plog'?

From the Amazon website: "Your Plog is a personalized web log that appears on your customer home page."

It would appear to have been coined, portmanteaulike, from personalized web log à la vlog for video log and, rather infixedly, blawg for law blog.

Isn't that what kids call the plugs in some jugs? It's a term similar, if not the same.

The term isn't unique to Amazon, though it has a different meaning when used elsewhere. Inc. Magazine explains:

Plog n. 1. A Web-based tool used by colleagues to keep tabs on group projects. 2. An Amazon trademark, which will presumably be used to sell more books.

Now that we're all familiar with blogs, along comes a new new thing: the plog. Though there are a variety of definitions for the term (which Amazon has trademarked), the most relevant concept for business owners is using blog software to create a password-protected project log -- or plog for short.

Aren't all weblogs personalized? Hopefully this is one of those Amazon test things that they won't carry on with.